Some changes from  Friday 26/9/25 onward.

Fridays are a full house - consistently the biggest day of the week and sometimes downright medieval.

 

Surge pricing first began in March 2025 with a 5% surcharge. The pattern has not really changed so surge pricing will increase to 10% on Fridays to better balance trade volumes throughout the week, making the workload more manageable and the product and experience better.

 

​A maximum limit of 4 pizzas and 2 garlic breads per customer is also in place (Nachos will count as a pizza). Roama is unsuited to larger orders in amongst regular a la carte service, and this is doubly true on a Friday. This relates to the capacity limits such as oven size, storage and assembly space, timing and general flow of the operation overall.

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Why is surge pricing being increased?

Consistently, Fridays are by far the busiest day. Excess demand at or beyond capacity leads to

• Longer wait times

• Decreased customer service, product quality and overall satisfaction

• Considerable difficulty managing all aspects of the operation

 

By contrast, there is almost always spare capacity other trading days (particularly Thursday and Sunday).

 

In summary

• Visit Roama any trading day except Friday, and standard menu pricing applies

• Visit Roama on a Friday and pay a PEAK SERVICE surge fee of 10% of your order

• On all day’s maximum order applies.